White Horse Employment are thrilled to be working once again with an international not-for-profit association who provide invaluable support to their members. They are now looking for a Communications Executive to join the wider Marketing team on a 12 month fixed term basis, and support with their newest implementation project.
The company are currently in the process of developing a brand new data exchange platform to be used across the wider business by employees, subscribers and stakeholders. This role is being brought in to get everyone on board and up to date with all communications and training throughout the implementation progress, to ensure a successful re-platforming project.
Responsibilities of the role include:
- Supporting with the onboarding of members and subscribers onto the new platform through multiple methods.
- Creating email campaigns, tracking their success and maximising response rates by optimizing subject lines etc.
- Developing webpages to host information and maintaining any existing website pages and hyperlinks to refer to the new platform.
- Working with project stakeholders to manage effective internal communications.
- Seeking out opportunities to promote the new platform, tracking responses from email campaigns to ensure members are engaging with the communications.
- Designing and proofing training materials on how to use the new platform for internal and external teams/members.
- Creating other promotional assets such as videos, social media and advertising if and when required.
Skills and experience required:
- Excellent knowledge and substantial experience using a CRM platform, preferably Hubspot or Salesforce.
- A strong knowledge of email marketing software’s (e.g. MailChimp).
- Previous experience within an internal B2B communications role.
- Experience being involved with new platform/ service launches is advantageous.
- Ability to design effective marketing materials, with knowledge of Adobe InDesign, Photoshop and other similar tools.
- A good knowledge of content management systems and web management.
- Excellent all-round communication skills and copywriting skills.
- A quick, confident learner with a willingness to develop new skills.