White Horse Employment are pleased to be exclusively supporting one of our long standing clients with their search for a Senior Marketing Executive. This position will be supporting the wider marketing team and working across multiple channels, leading campaigns, delivering brand awareness and driving footfall to hit commercial targets.
Responsibilities of the role include:
· Leading all marketing campaigns, developing and executing successful campaigns to deliver strong brand awareness and driving footfall.
· Managing all marketing channels including social media, paid search, PR, events and communications.
· Working with external digital marketing agencies and freelance photographers and videographers, creating the paid media plan and providing briefs and guidance to ensure consistent branding.
· Producing compelling content and copy promoting key messages.
· Analysing campaign performance, seeking opportunities to optimise performance.
· Overseeing the design and production of all marketing communications (signage, posters, banners etc).
· Responsible for upcoming events and projects, assisting the wider team.
Qualities and experience required:
· Minimum of 5 years digital marketing experience.
· Previous experience of dealing with external marketing agencies and photographers.
· Excellent understanding of creating and running marketing campaigns.
· Strong written communication skills and ability to write engaging copy.
· Excellent knowledge of paid social media.
· A great team player with the ability to build strong relationships with internal and external stakeholders of all levels.
· Highly creative with a good eye for detail and understanding of brand management.